Business

Possessing an entrepreneurial spirit is not enough. Owning an impressive capital and a couple of business skills aren’t either. It’s easy for you to waste your passion, time, and finances on a company that isn’t truly compatible with you. In fact, this is the pitfall that most entrepreneurs fall into that end their dreams. They […]

Building a business from the ground up during a pandemic poses unique challenges. However, it is not impossible. This period could be a special opportunity to start your own business. Before brainstorming concepts, it is of utmost importance to have a good grasp of financial literacy. This consists of certain skills that will enable a

It’s hard to imagine a business that doesn’t have any customers or clients. Since customers utilizing your business’s products and services will give a steady stream of income to a business, it’s only logical that companies will do everything to retain their base of customers. Although most companies have the main goal of maximizing their

Even before the outbreak of the coronavirus disease, the health and wellness industry has been steadily a lucrative business. A report by the Global Wellness Institute in 2018 has reported that it is worth $4.2 trillion. Fueled by the younger generation’s fascination with fitness, it is projected to grow even more in the coming years.

The COVID-19 pandemic continues to transform how consumers behave. Experts argue that such evolution of consumer behavior is caused by three major forces: economic fallout and uncertainty, preference shifts, and digital acceleration. These changes are expected to be felt for the long term, molding the new normal environment. Here are some notable consumer trends that

Heirlooms come in all shapes and sizes. Some sons inherit precious timepieces crafted by Swiss watchmakers of old. Some girls furnish their homes with antique furniture that their grandmothers and their mothers before them have saved and preserved. Military personnel prize their parents’ decorations and cooks still use family recipes passed down through generations. Some

Have you ever felt a certain disconnect between a company’s declaration of intended value versus the experience you get from its products and services? Perhaps it’s those cool-looking shoes that score style points but don’t deliver comfort in your training. Or a software package that promises to streamline processes but ends up being even more complicated

Today’s situation is an anxiety-filled moment for businesses all over the world. Due to the COVID-19 pandemic, businesses of all sizes are quickly adapting to the new norm of transactions to stay afloat. Sadly, many small businesses are still struggling, if not closing their doors, due to the lack of resources to survive. Whether the

Picture this. You are on a much-deserved holiday with your family. You’re in a tropical paradise enjoying the sun, the sand, the sea, the scene. The sound of the waves is like music to your ears as you enjoy that serene moment. And then your phone rings. Someone was promoting a computer application, which you’re

Back then, everything had to be held and felt when it came to shopping. We used to go to actual stores and fit our outfit of choice, but now we can buy our entire winter wardrobes off Amazon. The world has evolved as we entered the age of the Internet. Organizations have adapted to the